The Actuarial Profession's Facebook page provides an opportunity for graduates and school students to learn about the Profession and to engage directly with people pursuing an actuarial career.
Student members who joined the Profession within the past two years are being invited to participate actively and share their experiences with graduates. Other members of the Profession are also welcome to join the conversations.
In addition to interacting with school students and graduates, the page can be used for:
Personal distinction, professional distinction [pdf]. How to get started on Facebook, and how you can use it to promote the profession.
Building awareness and a positive image
Research conducted throughout 2008 highlighted a low awareness of actuaries among employers and other groups, and a lack of positive associations linked to the image of the Profession. Many actuaries are engaged in careers that tick all the boxes of high-flying graduates and it is important to promote these aspects of the Profession in a simple set of messages shared by all.
The research findings can be read here.
Actuaries are experts in risk management
As experts in risk actuaries are:
These key messages can be used as broad guidelines to help explain what an actuary is and does. Ideally they will be integrated with personal insights into your day-to-day life, which will bring substance and richness to the messages.