Masterclass Series - Beating the competition whatever the size
SPECIAL OFFER: Book all 5 sessions in this series and get 1 session free! Why wait? Get this offer now before Tuesday 3 September.
Speaker: Chris Matthews - Sutherlands
Masterclass description:
Pitching against much bigger, better known competitors often feels like an exercise in futility. But paradoxically, the bigger guys are the easiest to beat - if you approach the pitch the right way.
The session will include:
- The warning sign - "No one got fired for hiring IBM";
- Profound misconceptions that cause you to lose;
- The two part process - remedy your weakness and exploit theirs;
- Positioning internally and externally;
- Competitor analysis;
- Why and when clients buy;
- What big firm pitches are often like;
- Planning;
- The importance of style;
- Getting documentation right;
- How to present to win.
Book to attend now! You can, when booking, select to attend all 5 masterclass sessions for the price of 4. Book before Tuesday 3 September to receive the discount:
Wednesday 4 September: Networking
Friday 4 October: Writing the perfect proposal
Wednesday 30 October: Pitching to win
Tuesday 10 December: winning business contract to contract