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Professional Conduct Standards. 9: Publicity
Professional Conduct Standards, version 3.0
| 9.1 | While publicity for the actuarial profession is encouraged, any form of publicity that might give a member an unjustified or unfair professional advantage, as opposed to a legitimate commercial advantage, is prohibited. Publicity which is likely to detract from the standing of the profession is prohibited, unless the criticism forms part of a justifiable debate conducted in the public interest. A member may publicise the professional services offered, may indicate specialisation in a particular area of work and may publish the basis of charging. |
| 9.2 | Members must ensure that any publicity, produced by them, or by others, on their behalf or for the member's firm, is appropriate to the profession. A member must be in a position to substantiate in an objective manner the content of any publicity for professional services. This requirement applies particularly where the publicity could be taken as suggesting that for some reason it is preferable to obtain advice from the member, rather than from another member. A member who is in any doubt about a particular advertisement or other publicity material is urged to seek guidance from the Actuarial Profession. |
| 9.3 | A member speaking in public or writing for publication should normally seek to ensure that it is made clear in what capacity the contribution is made. A member must not imply that what is said or written has any official standing with respect to the Actuarial Profession unless authorised to speak or write as a representative of the Actuarial Profession. |
| 9.4 | In publications, CVs, seminars or conferences, a factual description of work on behalf of the Actuarial Profession and the titles of positions held or previously held may be included. Statements must not be made that imply that this work provides the member or the member's firm with any special or additional standing or expertise. |
Page updated: 2 December 2008
Contact: Web editor
Contact: Web editor