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Digital Content Strategist

We are currently recruiting for a Digital Content Strategist on a 6 month Fixed Term contract.

This role will be mostly remote, but successful applicants need to be able to commute to our London office. 

To apply, please send a CV and covering letter plus details on your current salary to before the closing date of 25 November 2021.

Purpose of the job

The Digital Content Strategist will manage the IFoA Digital team and support the organisation’s broader digital transformation. The job holder will maximise the impact of all digital content across multiple owned sites, and social media. The job holder will:

  • Be a key stakeholder with regard to the IFoA’s overall digital strategy
  • Lead the digital content strategy
  • direct and manage the IFoA’s social media strategy and presence
  • drive online audience engagement appropriate to targets

The job holder has overall responsibility for all digital publishing including management and oversight of the devolved editing model (supporting localised content editors), content moderation and editorial standards. The job holder will pass requirements for digital platform development to the IFoA’s Digital Development team, and support them in delivery as stakeholder.


This role has line management responsibility of two roles: Web Editor and Social Media Executive.

Principal accountabilities

Develop and maintain a digital strategy that outlines key objectives, success criteria and approach to develop the digital channels for the IFoA.

Manage the IFoA’s brand-level data strategy which includes setting up of automated campaign datasheets, manually produced quarterly datasheets and one off reports where needed.

Manage the IFoA’s social media strategy, ensuring the Social Media Exec is maximising the opportunities to engage and that the ToV is correctly pitched. Additionally you will work with the Social Media Exec to continue to innovate and meet targets, as well as ensuring our paid media is working at maximum effectiveness. Finally, postholder has responsibility for digital reputational management.

Support all IFoA integrated marketing campaigns briefs, ensuring the right digital tools are used for the right campaigns, as well as identifying opportunities to innovate and add value.

Manage co-ordination of the IFoA Digital Team’s heavy workload, ensuring all calendar’s and project management software is up to date and giving a proper indication of how busy things are etc.

Continue to develop original content by spotting opportunities for podcasts, articles and videos.

Manage the IFoA’s public-facing website content and blog platform in conjunction with the IFoA web editor, overseeing content redevelopment projects and ensuring web content meets the required standards. Moreover, the postholder will ensure our content operations are efficient and sustainable by educating stakeholders, where appropriate, on best practice. The postholder will play a key role in ensuring the blog remains a key marketing asset which delivers a large amount of traffic.

Assist on the ongoing migration of the IFoA website to an Umbraco platform, providing advice to the agency leading the project as well as offering expert insight where needed in regard of other digital projects, such as the CRM, or email marketing.

Mentor and motivate the IFoA Digital Team.

Be prepared to defend the digital content strategy through calm but robust stakeholder management, which then allows other team members to get on with their jobs.

Oversee team documentation and standards, updating when needed.

Maintain close relationship with development team and be across technical website management concepts enough to be able to understand potential challenges and take necessary steps.

Main contacts

The role holder will have effective working relationships with content owners and editors throughout the organisation, as well as volunteers and external partners. The role holder will own developmental requirements to be delivered via the IT development team.


Requirement to support objectives in all areas of the organisation. Will require prioritisation and communication.


Manage and develop data strategy and content strategy across almost all content formats and channels.


The role will have an impact on many areas of the organisation, and will support achievement of multiple objectives in partnership with relevant stakeholders across directorates.

Knowledge and experience

  • Proven experience in digital content strategy, with evidence of success creating and implementing online content strategies to maximise impact of content.
  • Experience of working in not-for-profit environments undergoing digital transformation.
  • Proven experience of managing complex data requirements, including high proficiency with Google Data Studio, Google Analytics and Crazy Egg.
  • Experience of hands-on content development across pretty much all formats, which includes working with team members, volunteers and freelancers on content development.
  • Outstanding communicator who can explain digital concepts to non-technical stakeholders clearly and accurately.
  • Experience of managing social media channels, paid marketing and reputational management.
  • Experience of managing a complex website, a blog and its content deployment operations. Drupal or Umbraco experience would be beneficial.
  • Experience of managing a successful video strategy.
  • Ability to manage a variety of projects at high speed, without quality or accuracy being impacted.
  • Experience of project management skills, with usage of a platform like Trello particularly relevant for this role.
  • Experience of working closely with a development team and being able to understand the concepts which underpin their work.
  • Experience of managing accessibility issues with regard to websites.
  • Experience of leading a team with evidence of being able to mentor and develop staff.
  • Experience of producing strategies, presentations and data-driven analysis in Powerpoint effectively, using a good visual style to deliver simple and powerful slides.


  • Strong examples of original content development.
  • Experience of working on thought leadership campaigns.
  • Experience of working with Dynamics CRM.
  • Deep experience of paid and search.

Values and behaviours

All IFoA staff are expected to demonstrate our values and behaviours:

  • Member-focused
  • Action-oriented
  • Forward- and outward-looking
  • Team-driven


Contact Details

HR Team

We aim to respond to all enquiries within three working days. To apply for this role, please send your CV, cover letter and your current salary details to:

Filter or search events

Start date
E.g., 02/12/2021
End date
E.g., 02/12/2021

Events calendar

  • The Growth Mindset for Actuaries

    13 October 2021 - 8 December 2021

    Fully booked.

    This practical course is aimed at actuaries at any stage of their career who want to develop their own growth mindset and apply it to their work setting and personal or professional lifelong learning. The content of the course builds on the lecture given by Dr Helen Wright on Growth Mindset as part of the President’s 2021 Lecture series, and will be delivered over a period of 2 months, from mid-October to early December.

  • The Many Faces of Bias

    2 December 2021

    Spaces available

    This webinar looks at the many types of biases, both conscious and unconscious and the impacts they can have in the workplace.  Raising our own awareness and understanding of the issues can help us avoid the pitfalls of unconscious bias in particular.  We’ve all heard the phrase ‘office banter’ but are we sure that’s how those on the receiving end perceive it and is it ok to go along with it?

  • Spaces available

    Actuaries need to take action now - but how?  With a focus on climate change, this session will provide informed insight to enable you to improve your knowledge and understanding of the issues involved, demonstrate how it will impact advice to your clients, and highlight prospective opportunities for actuaries within pensions and wider fields.

  • Spaces available

    Pension scams have become more prevalent as a result of the pandemic, and Trustees have increased responsibilities to protect members, which means that actuaries need to be in a position to provide advice in this area. Our specialist panel will include a professional trustee, an IFA and head administrator, two of whom are members of PASA.

  • Spaces available

    The Covid-19 pandemic creates a challenge for actuaries analysing experience data that includes mortality shocks.  To address this we present a methodology for modelling portfolio mortality data that offers local flexibility in the time dimension.  The approach permits the identification of seasonal variation, mortality shocks, and late-reported deaths.  The methodology also allows actuaries to measure portfolio-specific mortality improvements.  Results are given for a mature annuity portfolio in the UK

  • Spaces available

    In this webinar, the authors of the 2021 Brian Hey prize winning paper present a new deep learning model called the LocalGLMnet. While deep learning models lead to very competitive regression models, often outperforming classical statistical models such as generalized linear models, the disadvantage is that deep learning solutions are difficult to interpret and explain, and variable selection is not easily possible.

  • Spaces available

    The dominant underwriting approach is a mix between rule-based engines and traditional underwriting. Applications are first assessed by automated rule-based engines which typically are capable of processing only simple applications. The remaining applications are reviewed by underwriters or referred to the reinsurers. This research aims to construct predictive machine learning models for complicated applications that cannot be processed by rule-based engines.

  • Spaces available

    With the Pension Schemes Act 2021 requiring a long term strategy from Trustees and sponsors, choosing a pensions endgame strategy has become even more critical. However, it is important that the endgame options available are adequately assessed before choosing one. With an ever-increasing array of creative and innovative options available, this decision may not be straightforward.