We are currently recruiting for a Digital Content Strategist on a 6 month Fixed Term contract.
This role will be mostly remote, but successful applicants need to be able to commute to our London office.
To apply, please send a CV and covering letter plus details on your current salary to HRsupport@actuaries.org.uk before the closing date of 25 November 2021.
Purpose of the job
The Digital Content Strategist will manage the IFoA Digital team and support the organisation’s broader digital transformation. The job holder will maximise the impact of all digital content across multiple owned sites, and social media. The job holder will:
- Be a key stakeholder with regard to the IFoA’s overall digital strategy
- Lead the digital content strategy
- direct and manage the IFoA’s social media strategy and presence
- drive online audience engagement appropriate to targets
The job holder has overall responsibility for all digital publishing including management and oversight of the devolved editing model (supporting localised content editors), content moderation and editorial standards. The job holder will pass requirements for digital platform development to the IFoA’s Digital Development team, and support them in delivery as stakeholder.
This role has line management responsibility of two roles: Web Editor and Social Media Executive.
Develop and maintain a digital strategy that outlines key objectives, success criteria and approach to develop the digital channels for the IFoA.
Manage the IFoA’s brand-level data strategy which includes setting up of automated campaign datasheets, manually produced quarterly datasheets and one off reports where needed.
Manage the IFoA’s social media strategy, ensuring the Social Media Exec is maximising the opportunities to engage and that the ToV is correctly pitched. Additionally you will work with the Social Media Exec to continue to innovate and meet targets, as well as ensuring our paid media is working at maximum effectiveness. Finally, postholder has responsibility for digital reputational management.
Support all IFoA integrated marketing campaigns briefs, ensuring the right digital tools are used for the right campaigns, as well as identifying opportunities to innovate and add value.
Manage co-ordination of the IFoA Digital Team’s heavy workload, ensuring all calendar’s and project management software is up to date and giving a proper indication of how busy things are etc.
Continue to develop original content by spotting opportunities for podcasts, articles and videos.
Manage the IFoA’s public-facing website content and blog platform in conjunction with the IFoA web editor, overseeing content redevelopment projects and ensuring web content meets the required standards. Moreover, the postholder will ensure our content operations are efficient and sustainable by educating stakeholders, where appropriate, on best practice. The postholder will play a key role in ensuring the blog remains a key marketing asset which delivers a large amount of traffic.
Assist on the ongoing migration of the IFoA website to an Umbraco platform, providing advice to the agency leading the project as well as offering expert insight where needed in regard of other digital projects, such as the CRM, or email marketing.
Mentor and motivate the IFoA Digital Team.
Be prepared to defend the digital content strategy through calm but robust stakeholder management, which then allows other team members to get on with their jobs.
Oversee team documentation and standards, updating when needed.
Maintain close relationship with development team and be across technical website management concepts enough to be able to understand potential challenges and take necessary steps.
The role holder will have effective working relationships with content owners and editors throughout the organisation, as well as volunteers and external partners. The role holder will own developmental requirements to be delivered via the IT development team.
Requirement to support objectives in all areas of the organisation. Will require prioritisation and communication.
Manage and develop data strategy and content strategy across almost all content formats and channels.
The role will have an impact on many areas of the organisation, and will support achievement of multiple objectives in partnership with relevant stakeholders across directorates.
Knowledge and experience
- Proven experience in digital content strategy, with evidence of success creating and implementing online content strategies to maximise impact of content.
- Experience of working in not-for-profit environments undergoing digital transformation.
- Proven experience of managing complex data requirements, including high proficiency with Google Data Studio, Google Analytics and Crazy Egg.
- Experience of hands-on content development across pretty much all formats, which includes working with team members, volunteers and freelancers on content development.
- Outstanding communicator who can explain digital concepts to non-technical stakeholders clearly and accurately.
- Experience of managing social media channels, paid marketing and reputational management.
- Experience of managing a complex website, a blog and its content deployment operations. Drupal or Umbraco experience would be beneficial.
- Experience of managing a successful video strategy.
- Ability to manage a variety of projects at high speed, without quality or accuracy being impacted.
- Experience of project management skills, with usage of a platform like Trello particularly relevant for this role.
- Experience of working closely with a development team and being able to understand the concepts which underpin their work.
- Experience of managing accessibility issues with regard to websites.
- Experience of leading a team with evidence of being able to mentor and develop staff.
- Experience of producing strategies, presentations and data-driven analysis in Powerpoint effectively, using a good visual style to deliver simple and powerful slides.
- Strong examples of original content development.
- Experience of working on thought leadership campaigns.
- Experience of working with Dynamics CRM.
- Deep experience of paid and search.
Values and behaviours
All IFoA staff are expected to demonstrate our values and behaviours:
- Forward- and outward-looking
We aim to respond to all enquiries within three working days. To apply for this role, please send your CV, cover letter and your current salary details to: firstname.lastname@example.org
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