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Communicating Investment Returns in the Retail Customer Journey

The goal of this working party is to investigate best practice from a customer perspective when communicating investment returns to UK retail investors at three key stages in their journey.

The three key stages in their journey are specifically:


  • The effectiveness, fairness and general comprehension of risk and return models available to customers to illustrate the potential accumulation and decumulation projections of investor’s investment funds.

Point of sale:

  • Establishing customers' attitude to investment risk using stochastic or deterministic modelling
  • At issue of statutory disclosure documents (e.g. Key Investor Information Documents (KIIDs) and the disclosure which will be required under upcoming Packaged Retail and Insurance-based Investment Products (PRIIPs) and MiFID II requirements.

Post sale:

  • The presentation and understandability of regular individual investment performance reports


The output will be a recommendation paper/presentation and industry discussions to showcase the results. Initial Research with YouGov was completed at the end of 2018 and refined with final research at the end of 2020 .  Final output is expected at the start of March 2020 and will be tailored to define the IFoA strategic thinking and help engage with policymakers.

VIDEO : Summary of results (June 2020)


Chair: Gary Smith
Membership: 6
Established: 2015

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Contact Details

If you want more information about this research working party please contact the Communities Team.

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