C09: Life insurance products - why do we under-sell our products?

Document description

This session will give a comparison of life insurance products versus other popular consumer products such as the ipod. Including:

• how we do a disservice to ourselves in the sales and marketing of our product
• a look at whether we actually display the real value that our products bring
• a challenge for each of us to re-look at what we are selling and how we sell it
• a consumers viewpoint of our products and sales process.