Economics for business (5th ed)
Product Rating
This book provides coverage of microeconomic, macroeconomic and international economic issues for business students. With its direct and understandable approach the book continues to focus on applying economic principles to the real world of business.
Business economics is a fast-changing environment and the text has been thoroughly revised and updated to reflect current issues. It is ideal for students taking a first course in economics with a business perspective who need a modern, interactive and up-to-date approach.
Up-to-date case studies cover everything from the credit crunch to the examination of specific businesses, such as Hotel Chocolat and the production of iPods, illustrating how economic theory relates to real business issues and practices.
This classic and successful text combines
- microeconomics
- macroeconomics
- international economics and
- business economics and strategy
in one user-friendly book and is ideal for anyone studying economics with a business perspective.