PHC Conference webinar: Engagement and innovation for the next generation consumer

Part of the Protection, Health and Care Conference 2020 webinar series

Using new and unique research and data from the UK, US, Sweden and China, this presentation investigates how consumers use the internet through their insurance journey and analyzes the role culture and generation plays in their online behaviour. We use this research to show the online landscape for insurance sales in the UK and suggest ways to shape new products and effectively engage with the consumer who is buying them.