What you will get from this policy briefing
By drawing from a range of examples both in the financial services sector and abroad, this paper provides:
- An overview of current pensions policy initiatives
- An assessment of different communication methods that have successfully encouraged positive behaviours throughout the savings process from accumulation to decumulation
- Actions stakeholders can implement to help savers understand and increase their engagement with their retirement savings
With increasing longevity, the rise of Defined Contribution pensions, and the introduction of Pensions and Freedoms, individuals are increasingly bearing more risk and responsibility for ensuring they have adequately saved for retirement. This shift coupled with difficult terminology, complex concepts, and an annual deluge of disclosure information can leave savers feeling overwhelmed, confused, and, as a consequence, reluctant to engage with their savings.
In this pensions landscape, the way employers, pensions providers, and Government communicate retirement savings will play a vital role in ensuring individuals’ are adequately and sustainably saving. More importantly, with the upcoming launch of the Single Financial Governance Body (SFGB) and pensions dashboard, the Government has an opportunity to incorporate these methods to ensure these initiatives are as successful as possible.
Our analysis suggests that successful communication should:
- be based on tangible goals for retirement
- allow savers to monitor their progress towards these goals
- be segmented and targeted
- build financial capability
- promote tools to engage savers with their retirement savings
These methods provide consumers a targeted, practical and accessible approach to retirement savings throughout the savings process. Although each stakeholder will tailor their communications to suit their specific customers’ needs, these methods provide adaptable tools, based on consumer interests and behaviours that have impact in encouraging individuals to become proactive in managing their retirement savings.
For further information, please contact the Policy Team at
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